Many successful companies pride themselves on having the best employees. But could having a mixture of young and old make your business more successful? While the jury is out, I do believe that having the right mixture can make your business even more successful. In this article the age range thought of as young will be from 18-30 while the more mature audience will range from 31 upwards.
Many mature employees have a problem with young individuals joining their departments because they see this as a threat. This is because a young employee brings so much to the table while some may bring little. But in essence, in the professional world, many persons who join successful organizations are typically career driven and are most times motivated.
The young employee will bring smart, needed energies; innovative ideas as well as they are more connected with developing trends in society that businesses can use to grow their profit line. In this age, we have seen where companies are using social networks to be more marketable. They have coined the term Social Market Strategies. However, this is just the means where businesses use techniques such as blogging, twittering and connecting with customers on sites like Facebook. Who are they depending on to lead these new initiatives? The young, after all they are more aware of the technology and know how of the internet.
Communicating effectively with employees is imperative for a healthy work environment. Both the young and the old must share the same environment and clearly there are clashes in this regard. Where clashes occur I believe that there should be strong management in place to ensure that rules are maintained and that no employee is disrespected. When things go wrong in organizations it may take many years to solve because the same persons are in the environment. Communication is key and where age is not the only factor that separates the two, language barriers, and social etiquette are all other factors that play a role. It is left up to management now to create the right culture in organizations where both the young and the old can agree on terms in the work environment.
In business schools today, students are taught how to extend the life of a brand. The concept is the same, if management is not prepared to research, become innovative then other brands will emerge and take the market share. I believe it's just the same with the young and the mature employees in any business. If a company is not prepared to employ young individuals who have innovative and smart ideas then be assured that that company will be losing out. Companies today must be prepared to think young and outside the box to touch markets that have been untouched and be reachable to markets that they thought they could not reach.
Young people today are filled with energies we didn't have when we were younger. It is up to us to use those energies to make our businesses so much more than we thought it could be.