It is almost impossible today to think of conducting business without the help of technology. Not only business, technology has touched the lives of every single human being on earth somehow, either directly or indirectly. An invention of technology is the Internet which has again become an integral part of our lives. Internet has made business easier and has widened its reach like nothing else ever could. Marketing has a new face with the concept of online marketing which is not only cheap but has a reach of millions all over the world with the help of e-mails.
And thus comes context of e-mails and a new way of effective marketing strategy, e-mail marketing. When it comes to mails, SMTP server has proved to be of great use and importance to any business house. Every big business house today has their own SMTP mail server for sending their personal business related mails. But to understand the usability and the importance of owning an SMTP server for your own business, you must first understand what exactly SMTP mail server is. SMTP stands for simple mail transfer protocol. To understand what it does you have to know this, whenever you send emails though websites like Gmail or yahoo, the email is first sent to a server of owned by that particular email provider and then onwards to the recipients.
You must be wondering if this is all an SMTP server does than what is the need for owning one to send bulk emails for email marketing. Consider this scenario: you have spent a fortune to buy client database from a company in order to promote your business through email marketing. How would you feel if after sending one thousand mails a day only two hundred gets delivered? It would not only mean extra pointless work but would also slow down your entire marketing process. A common mail server like Gmail and yahoo processes millions of emails every single minute sent from all over the world hence cannot manage your thousand mails a day. By having a separate SMTP mail server at your service would mean only your business mails are processed and hence better functioning.
Get an SMTP mail server for your business and have an edge over your competitors with bulk email marketing. And this edge is exactly where the importance and usability of owning a personal business SMTP server lies.