If you lived in Kentucky and aspired to be one of the weekly cleaning services hired by area corporations, chances are you would be looking for ways to market your business. Maybe you already provide commercial office janitorial services to a number of merchants, but are hoping to expand your business. Now, perhaps more than ever, is most certainly the time for marketing and expansion. Since a good many businesses are unable to profitably survive in the current business climate, those established businesses with a firm foundation and solid marketing plans are in a perfect position to capitalize. This solid business is watching other, less organized and less established companies fold due to financial pressures, cancellation of over-priced contracts, and tightened credit limits. If you are a business which provides other businesses with necessary custodial maintenance, there are several things you may be focusing on as it relates to acquiring new opportunities.
One of the ways custodial companies can acquire new accounts and take advantage of a wide open field, is by marketing new and advanced custodial techniques.
For example, one of the newest trends to hit the custodial arts is the availability to offer planet-friendly custodial maintenance. Eco-Friendly or "green" maintenance involves using environmentally safe agents, as opposed to harsh and unpleasant chemicals. The custodial company who utilizes this technology is a step ahead of its competition and should have little trouble marketing this healthy custodial alternative.Another way that custodial companies can market their business is by advertising the many tasks they perform for businesses. The days of an employee with a rag and spray bottle showing up to tidy the break room are long gone. Yes, that may be one small component, but legitimate companies offer a full palette of custodial options. Every surface, including floors, walls, and ceilings, if necessary, can be refreshed and restored. Custodial employees often work in teams to ensure thoroughness and quality.
Yet another way that custodial companies can acquire new accounts is by offering businesses discounts for contracts at multiple locations. Just like the insurance company that offers policy discounts for home and auto coverage, a growing custodial company can offer a discount for multiple custodial accounts. This is a great incentive, as many business owners will be happy to receive even a minimal discount from their custodial supplier.
A final way a custodial company can aggressively pursue new accounts is by marketing their business at competitive prices. Never underestimate the appeal of an affordable price. There always will be some businesses, no matter how much they like the offerings of a potential provider, who make final decision based on what they can comfortably afford.
In summation, an environmentally forward thinking custodial company, or one that offers a full array of options, or one that can provide custodial maintenance at all a customer's locations is a very attractive for businesses. Last, but not least, the company whose bottom line is competitive and affordable will give themselves the opportunity to win many a custodial contract at business locations throughout the area.
Promoting Your Janitorial Company to Business Offices