If you are a small business owner and you do not have an open sign then shame on you. How else do you expect people to know you are open? You can't just assume they will get out and come in. You have to make sure they know you are open.
I bet you have no clue how many potential customers pass by your business every single day without even knowing you are there. Its probably hundreds, maybe even thousands. People will always look for some type of indicator before they stop and come into your business. A neon open sign is just the indicator they are looking for.
A neon sign can be seen from a distance. People will know before they pull into your parking lot that you are open. This is a big deal for a lot of people. I personally look for any open sign before I park my car to get out. If I don't see one I go to the next store. I don't want to get out my car just to find out a business is closed.
Call me lazy but I bet your potential customers feel the same way.I know your probably thinking well I have ads in the paper and on the radio. That's good and dandy but what good are those ads if when people drive by they have no idea your open? I don't think I can stress enough the importance of having an open sign for your business. Such a simple thing can go a long ways when it comes to attract new customers to your store.
Neon Open Signs Are Great For Small Businesses