The global private consulting firm named Reputation Institute has released the list of ten most reputable companies out of 100 businesses in 2011 who have successfully built strong international names for themselves.
World's Most Reputable Brand 1: Google
Google, the U.S.-based Internet Company, has earned as much as 79.99 out of a possible 100 of global RepTrak score. That brings back the title of most reputable company in the world for this tech giant. However, the brand only earns 78.08 in its hometown. According to the Reputation Institute's executive partner, Kasper Ulf Nielsen, “Google's reputation platform is based on its great workplace environment, its open and transparent way of doing business, and its commitment to playing an active role in improving society.”
Country: U.S.
Home Country Score: 78.08
Global Score: 79.99
World's Most Reputable Brand 2: Apple
Country: U.S.
Home Country Score: 77.64
Global Score: 79.77
Apple has earned 79.77 global score and 77.64 country score. The company has best fame for innovation, leadership and financial performance
World's Most Reputable Brand 3: The Walt Disney Co.
Country: U.S.
Home Country Score: 81.40
Global Score: 79.51
The Walt Disney Co is the largest media conglomerate which was founded on October 16, 1923
World's Most Reputable Brand 4: BMW
Country: Germany
Home Country Score: 78.17
Global Score: 79.42
BMW in Germany is ranked for its products and services thanks to a mark of 79.42
World's Most Reputable Brand 5: Lego
Country: Denmark
Home Country Score: 87.21
Global Score: 79.26
Lego rounds up the top five reputable companies in the world due to a score of 87.21
World's Most Reputable Brand 6: Sony
Country: Japan
Home Country Score: 73.39
Global Score: 79.05
Sony, which is in the sixth place, is the world's fifth largest media conglomerate and leading manufacturers of electronics
World's Most Reputable Brand 7: Daimler
Country: Germany
Home Country Score: 79.28
Global Score: 79.03
Daimler, which was co-founded by Gottlieb Daimler, is the maker of Mercedes vehicles
World's Most Reputable Brand 8: Canon
Country: Japan
Home Country Score: 79.94
Global Score: 78.07
Canon is the Japanese imaging and optical products corporation
World's Most Reputable Brand 9: Intel
Country: U.S.
Home Country Score: 75.35
Global Score: 77.56
Intel, the leading American global technology company and largest semiconductor chip maker in the world, sits on the ninth place
World's Most Reputable Brand 10: Volkswagen
Country: Germany
Home Country Score: 80.87
Global Score: 77.33
Volkswagen, which means "people's car" in German, owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques
Apple: One of World's Most Reputable Brands in the World
Related links:
Most Reputable Brands Worldwide