Mind-Blowing Designs: The Best Corporate Logo Ever Created

in Small-business

A logo identifies business existence. Creating one is an effective marketing strategy that allows you to introduce a business. It is equally important to retain customer's trust and loyalty while ensuring business growth and stability. 

The Best Corporate Logo Award Goes To…

Each business would aim to stand out. Thus, they would spend hundreds of dollars to improve an existing design and ensure that they'll portray a totally unique image. It is significant in branding a business. Most successful enterprises are recognized through their existing symbols that stand the test of time.

Here is a list of corporate business designs that deserve a second look.

  • Starbucks. This famous coffee house has more to offer than just coffee. It was in 1987 when Il Giornale and Schultz merged another company with existing business and named it "Starbucks." Its business emblem was based on a Greek mythology-inspired character.

The company used a siren to represent a seafaring history in a Seattle's port where its first store was located. It was in March 8, 2011 when the company unveiled its new visual representation in celebration of its 40th anniversary.

What makes the art piece interesting? Well, the company has improved its typeface, color, shape while retaining the siren as the familiar image that invites coffee drinkers to continuously avail their product.

  • FedEx. Federal Express trademark is considered as one of the best corporate logo. In fact, it was awarded by Rolling Stone Magazine as one of the 8 best corporate symbols for the past 3 decades. Its unique symbol was crafted by Lindon Leader in 1994. FedEx' CEO, Fred Smith asked Leader to create a corporate representation that would create impact to its customers, and it did. It has an interesting arrow (between "e" and "x") which depicts the company's accuracy and speed of service.
  • Microsoft. It was in 1975 when the world's leading software and service provider was first recognized. Its first trademark was called "blibbet," and "groovy" as its color was reflective of the 70's era. In 1994, Scott Baker developed the so-called "pacman art piece" using a Helvitica Italic font type, and in February, Pentagram changed its 20-year-old design into a blue colored window seal.

Business advertisement allows you to reach and communicate with your target audience. Thus, it is important to have a design that would convey the message appropriately and portray a positive image. The best corporate logos are creatively, distinctly, and professionally fashioned to ensure lasting impression for business success.


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Darwin Palmer has 1 articles online

Darwin Palmer believes that a creative mind can make something out of nothing. He has over 20 years of professional experience in the logo and web design industry.

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Mind-Blowing Designs: The Best Corporate Logo Ever Created

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Mind-Blowing Designs: The Best Corporate Logo Ever Created

This article was published on 2012/04/20