Marketing Basics - Tips For Beginners

in Small-business

Do you find marketing your offline business to be one of the most challenging things to do? If so, I know how you feel. When I first got started out in my business, I had no idea how to market my products and services. I primarily used direct mail to sell my products, but there was only 1 problem with my campaigns: I had a crappy list.

If you do direct mail and don't properly target your list, your campaign will more than likely fail. I don't want you to fail, and I know you don't want you to fail. So I'm going to be giving you some tips that you can use to get more customers and have more success in your business.

The first thing that you will want to do is train your staff about good customer service. One of the first things that can turn a prospect off about your business is an employee that is rude. Now hopefully you don't have rude employees. Most companies only have employees who aren't trained. Sure they probably do well at their position, but when it comes to handling customer complaints and requests, most employees won't do the job of handling and resolving the issue.

It's a good idea to have a quick 5-minute staff meeting at the beginning of every morning. You want to do this just so that you and your staff are equipped with savvy customer service skills. You also want to run down the list of complaints that were stated by previous customers, so that your employees know how to handle the situation when it arises.

A well-trained staff can do wonders for repeat business. Another thing that can be good for repeat business is a strong marketing campaign. Now it's not your employees job to bring you more customers - it's your job to do that. You will want to research and be on top of the marketplace in order to pinpoint your targeted prospect correctly.

This is incredibly easy to do on the internet. I would advise you to start on the internet also. You can join forums in your niche and see what the latest problems are. I do this all the time. In fact, I'm very active in the forums that I am in. And because of it, I know what the latest trends and fads are in my niche.

You have to be at this level also. Leverage some of your time to see what's happening in your niche. If you have limited time to do this, then you should consider subscribing to a magazine in your niche.

For example if you're a chiropractor, subscribe to a chiropractor magazine to see what the latest issues are. Then search on the internet to see if there are any issues that might be plaguing the chiropractic industry as a whole. You can really learn about alot of stuff (and also pick up new ideas), from implementing these 2 techniques.

Take these techniques and use them to have the utmost success in your business.

Good luck with marketing your products and services successfully.

Author Box
Daniel Kanuck has 1 articles online

Get your hands on a FREE 69-page marketing book that you can use to take your offline business to the next level. To download it for FREE, simply visit here now:

Add New Comment

Marketing Basics - Tips For Beginners

Log in or Create Account to post a comment.
Security Code: Captcha Image Change Image
This article was published on 2011/05/19