Providing good product and service is no longer just enough these days. If you want to stand out and impress your customers and prospects you have to offer more than good product/service. You have to offer something your competitors don’t provide. This doesn’t mean that you have to spend thousands of dollars just to be noticeable. You can always start with simple strategies. One good option is creating friendly business postcards.
When you extract the word “friendly” from the phrase friendly business postcards, all that is left is business postcards. Sounds too formal and standard, right? All other businesses have their own business postcards which they likely send regularly to their clients and customers. If your promotional postcard doesn’t stand out, you won’t likely get noticed or even remembered. Suffice it to say that a business postcard is not enough in today’s competitive marketplace. You need to have friendly business postcards. This card will be the touch point of good customer service, which in turn will help you make an impact on people.
Friendly business postcards are actually the middle point between being too cold and overly familiar. Both are extreme behaviors that won’t look good on customers. Remember that it’s not every day that you get to talk to your customers, so when you get the chance you have to make the most of it. The only problem is a lot of people these days easily throw away postcards in the junk mail pile. With the irresistible lure of the Internet, people simply ignore the postcard. So what can you do to entice your prospective customers to read and keep your postcards? The simple answer is to lure them with friendliness.
Here’s a simple step by step guide to help you produce friendly business postcards:
Step 1: Don’t open your message with a “Dear Customer” greeting. That sounds too impersonal. Make it look like you personally know the customer. Use his or her name on the greeting. Understand that the more personal you are the more people will feel comfortable with you.
Step 2: Use happy colors and images. Play with colors and images to make your postcard look happy. Go for attention-grabbing colors but make sure you don’t overdo it. Just use what is appropriate to your business. Similarly, use images that will intrigue people. You can use your own photo to look original and encourage readers to flip the card over to get more information.
Step 3: Convey a simple message. Don’t burden your readers with a confusing message. Remember that they are giving you a few seconds of their precious time so make sure you deliver the pertinent details right away. Use a strong and catchy headline so they will know at once what you are trying to tell them. For instance, if you are having a sale put that in the headline in bold letters, e.g. “5% Off on Postcards” or “50% Off on all Items”.
Step 4: Make your postcards valuable. Put something on them that will add to their value. It can be a discount coupon, a freebie, or a redeemable reward. It can be anything that will be useful to your prospective customers.
A friendly business postcard will make all the difference in creating satisfied customers. Don’t be too cold or too familiar otherwise you’ll never get loyal patrons to support your business. Just be friendly and you’ll everything will be rewarding in the end.
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How to Create Friendly Business Postcards