Providing good product and service is no longer just enough these days. If you want to stand out and impress your customers and prospects you have to offer more than good product/service. You have to offer something your competitors don’t provide. This doesn’t mean that you have to spend thousands of dollars just to be noticeable. You can always start with simple strategies. One good option is creating friendly business postcards.
When you extract the word “friendly” from the phrase friendly business postcards, all that is left is business postcards. Sounds too formal and standard, right? All other businesses have their own business postcards which they likely send regularly to their clients and customers. If your promotional postcard doesn’t stand out, you won’t likely get noticed or even remembered. Suffice it to say that a business postcard is not enough in today’s competitive marketplace. You need to have friendly business postcards. This card will be the touch point of good customer service, which in turn will help you make an impact on people.
Friendly business postcards are actually the middle point between being too cold and overly familiar. Both are extreme behaviors that won’t look good on customers. Remember that it’s not every day that you get to talk to your customers, so when you get the chance you have to make the most of it. The only problem is a lot of people these days easily throw away postcards in the junk mail pile. With the irresistible lure of the Internet, people simply ignore the postcard. So what can you do to entice your prospective customers to read and keep your postcards? The simple answer is to lure them with friendliness.
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