If your town has the attribute of everyone knowing everyone then more than likely you live in a small town. Now there is nothing wrong with small towns at all but it requires quite some thinking outside of the box when it comes to business ideas for small towns. If you were born and raised in the area where you are trying to create a business then you are actually in a good situation. You know how most people shop, how they spend their weekends, and the events that really bring out the community. If you just moved to a small town or just looking for a way to make money from a business in a nearby town you have to play a little catch up. Below I will go through the process of how to come up with business ideas for small towns.
Know the People
I mentioned this before but for the person who didn’t grow up in the town this section is for you. If possible, spend a week or two within the town to see the trends. I’m sure most stores have regulars and many people follow a routine. There is probably a place where everyone gets their groceries and a place where everyone grabs their morning coffee. Your goal is to become a citizen. No need in trying to open a business if no one will utilize what you have to offer so this step is quite crucial.
Ask Yourself “How can you?”
Now that you know the town better, how can you improve their lives? Do they have to visit a nearby city or town in order to obtain certain items? Are there items that need to be improved? This is the step where you figure out what type of business you should put your effort towards. For example, let’s say that there is a store in the town that everyone goes to for fish. High quality items are there so people love the place and go there often but there is one problem. You visit the shop and notice that the variety is very limited. Now you have a couple of choices. Your business could be to create a similar business that includes those items that the original does not have. Your business could be locating where to get the items that are lacked and negotiate with the owner to become the chief supplier for the missing products or all the products for that matter. Any way you could spin it will benefit you. For this example here is my advice, it is always easier to leverage existing customers than to create them so helping the owner would probably be a better choice as he already has business.
You have a great idea and now you need to develop a business plan and marketing plan. A simple search on your favorite search engine should bring up plenty of results for you to weave through. By all means though, if you know that your idea is great take action and don’t look back. Many individuals come up with business ideas for small towns and just let the plans rot. Don’t be one of those individuals and actually make progress to success.
I hope you enjoyed this article and I wish you the best of luck in your endeavors.