Some consumers think that advertising is misleading. It corrupts people’s mind so they will be encouraged to spend their hard-earned money on products that they don’t really need. How many times have you bought a product that says “scientifically proven” only to find out that there weren’t any scientific researches done to prove the claim? And how many times have you been compelled to buy only because the salesman was so convincing?
In advertising, there’s a huge difference between saying the truth and making false claims. Some businesses will try to claim more than what they can really deliver just to get people’s money. They will waste their time, effort, and money on dishonest acts. Sometimes, you can’t help but wonder why these companies are willing to spend thousands or even millions of dollars just to have their reputation destroyed.
Sadly though, the mistakes of the few are a burden of the entire business industry. One bad experience will compel a consumer to look at the rest of marketers and business owners in the same way. This challenges entrepreneurs to look for ways that will set them apart from the competition.
If you are a budding business owner and you want to ensure that your target audience doesn’t look at your ads as misleading, here’s what you need to do:
Start by defining your goal: What do you what to achieve with your ad campaign? Is it to make a sale, inform people, create a lead, or make an announcement? Whatever strategy you use—whether it is to create advertising table tents, postcards, or website—you have to define clearly what your purpose is.
Figure out who your target audience is: Don’t try to sell to everybody.