Each commercial printing product is unique and different to all of the others. This goes for business cards as well, and there are many different aspects and facets to be considered when talking about business card printing. Thus, in order to better understand this marketing tool called the business card, it is best if a person is able to fully characterize what kind of commercial printing it is and what different traits and descriptions can best represent business cards. For starters, here are a few of the things behind business cards that it is good for commercial printing customers to be aware of.
Long term vs. short term. Are business cards more of a short term marketing tool or more of a long term tool? Actually, while it is in a way a little bit of both, it can be primarily characterized as a long term product. This is because the main use of business cards is to make sure that other people are aware and are in possession of your name, contact details, and some information on your specialization, and these things do not really change quite so frequently. If you have some business cards printed, you may make use of them for years on end, printing new batches whenever you run out. However, and this is where the short term aspect comes in, the same designs over and over again can get boring after some time, and you may find yourself using different designs and techniques each time you order a new batch.
Crucial vs. not crucial. How crucial do you think is the role of business cards in the affairs of companies and professionals? The answer is quite obvious; business cards play one of the most important roles in businesses mostly because they are considered as the very embodiment of you and your skills on paper. Unlike posters, flyers, and other such commercial printing products, business cards are not meant to sell short term promos or yearly contests; instead, business cards are used to sell yourself and your business directly to its customers and if your business cards do not come up to scratch, you would not be doing any good business.
Lots vs. little. The next question you may ask is exactly how many business cards do you have to print? Do you print lots, or do you print only a little, and how should you distribute them? Really, this depends on how you plan to make use of your business cards and how often you wish to reinvent them. If you plan on choosing only very few people to give your business cards to, naturally you will have to print only a little, with long times between reprints. On the other hand, if you consistently want to make new designs and give to lots of people, you may consider printing relatively large batches on a regular basis. The main goal is simply to avoid wasting them if possible.
Business cards are not only limited to these three characteristics listed above, and there are surely a lot more things behind business card printing. If you want to know more, however, it is better to learn firsthand and experience for yourself just how a business card works.