5 Ways to Provide More Referrals and Grow Your Business

in Small-business

Getting referrals is wonderful. Few sales opportunities are quicker to close than a quality referral from a trusted business partner. One of the best ways to get more referrals is to give more as detailed in my article "Why Giving Referrals Will Grow Your Business."

But while there are many sources of information on how to get more referrals, there are very few on how to give them. And, like the snappy comeback, sometimes it's hard come up with the information under pressure. Here are five ways to help you keep your valued business partners in mind and give them more referrals.

1. Focus your efforts. Too many options can paralyze us. Concentrate on people you have personal experience with. People who you know follow up and take action immediately with referrals given to them.

2. Know what a good referral looks like. Call the people you are focusing on. Tell them you are trying to refer more people to them. Ask what is a good referral. "Anyone" and "everyone" are not good referrals. A more specific target is easier for you to spot."

3. Keep a visual reminder in front of you when you are talking with potential referrals. An 8 ½ by 11 sheet of paper will photocopy up to 8 business cards. Use a business card holder. Make an Excel sheet with a list of names, numbers and what a good referral is for them. Keep any or all of the resources open and with you as often as possible.

4. Ask questions about their business and listen for clues. Complaints and apologies can be an opening to provide suggestions.

5. Be up front. Tell your new acquaintances and business clients "I have a group of trusted businesses who I've referred people to for a long time. I've found that my new clients or friends appreciate knowing whom to turn to. Can I send you a list of my recommendations? If you need any of their services, let me know and I will personally introduce you."

Zig Ziglar said it first, last, and best: "You will get all you want in life if you help enough other people get what they want." Other business people want to get more business. Use these five strategies to increase the referrals you give and you'll soon find that you are getting more of you want.

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Beth Bridges has 1 articles online

Beth Bridges is the Membership Director of the Clovis Chamber of Commerce in California. She has helped thousands of people get connected through hundreds of networking events with the Chamber and other organizations. Her blog at http://www.bethbridges.blogspot.com journals her networking experiences and insights.

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5 Ways to Provide More Referrals and Grow Your Business

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This article was published on 2010/04/04