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3 Ways to Generate PR For Your Small Business

2010/03/27 |224 views|0

3 Ways to Generate PR For Your Small Business

The best advertising any small business can get is free. How can you generate free advertising? Make your small business newsworthy. The press will do the rest. Here are 3 tips for getting the press to stand up and take notice of your business to increase your sales and profits.

1. Give your product or service away for free. Offer your product or service free to the media to review. Suggest a window of time for the media to test-drive your product or service. Ask those who agree to the trial period with your product or service to write their review on a certain day. If everyone agrees to run their review on the same day, this will get many potential clients excited about your product simultaneously generating great word-of-mouth for your product or service.

2. Sponsor a charity event. Partner with a charity and sponsor a fundraising event.

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This will generate a lot of free media attention for your business. You can also volunteer to giveaway your product or service at this event as part of any auction that may be involved.

3. Send out press releases. Send out news about what your company is doing to the media to a PR service like PR Newswire. Do this on a regular basis. I'd recommend at least once a month. Every two weeks is preferable --- or even more often if you have real news.

Small Businesses who have applied these techniques have increased their sales and profits. You can experience the same, along with stronger branding of your business, greater awareness and increased customer counts. To learn more about increasing small business sales and profits, visit the Association of Small Business Marketers website.

Article Source: http://small-business.ezinemark.com/3-ways-to-generate-pr-for-your-small-business-4f41c9808f5.html

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Darryl Mobley has 1 articles online

Darryl Mobley is the founder and CEO of the Association of Small Business Marketers. Darryl L. Mobley invites you to get the free audio report for small businesses, "5 Things You Do That Stop You From Increasing Your Business Sales" at http://Free.TASBM.com The Association of Small Business Marketers provides you access to the world's best small business marketing experts and their proven business-building strategies so you can increase your sales and profits. Get list of benefits at: http://www.AssociationOfSmallBusinessMarketers.com ©2009 Darryl Mobley. All Rights Reserved.

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3 Ways to Generate PR For Your Small Business

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